[{"0":"","1":"Self-Serve SaaS","2":"Serviced SaaS","3":"CGES Index","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"title 1","14":"title 2","15":"title 3","16":"Subtitle"},{"0":"2023","1":"1.14","2":"1.20","3":"1.18","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"The Sales Efficiency Ratio (SER) denotes the dollar revenue generated per dollar of sales & marketing spend. ","14":"The difference in the SER for the two model is intuitive and reaffirms the high capital-efficiency of Serviced & Vertical SaaS models.","15":"","16":"Revenue generated for every dollar spent on sales & marketing."}]